Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Friday, July 10, 2009

Google OS is on its way!

Last year, I had spoken about how Google Chrome is not just-another-browser and its a strategic move by Google. I thought it was a logical conclusion that Chrome grows into an OS, given the kind of functionalities and independence that they have brought into it. Google has finally broken the news its Chrome OS to be launched in 2010. An open source OS, it is supposed to be focussing on speed, simplicity and security with 'most of the user experience over the web'. Let's wait and watch!

Wednesday, April 01, 2009

From Inbox to inbox

I know its a wrong time to post on the blog, given that I have 2 end term tests today. But a small thing that I noted yesterday morning is running through my mind for a long time. If you have checked your Gmail Inbox carefully, the label is now inbox (with a small 'i'). And they have changed it everywhere today, starting from label, to page title, to all references in the interface, and even the references in the description of the Labs settings. (though they couldn't change pictorial references :) ). Scoured the blogs to find no official/unofficial explanation to it. Do you see it as an April Fool's hoax released a day earlier, so that people start talking about it? If it was something so carefully changed, Google has always broken the news on its official blogs, including changes in its favicon colours. Do let me know if you are aware of the reason.
Update: It seems the change isn't visible on all accounts. Some of my friends still see the capital I. I have tried changing location, theme, switching over to the old version of email, but found a small i welcoming me everywhere :(. Finally, I checked the Gmail gadget on my iGoogle page, and it still shows a capital I (inspite of similar settings)

Update 2: This April Fool's Day is a big letdown from Google. It has posted an obviously hoax feature called CADIE (Cognitive Autoheuristic Distributed-Intelligence Entity), an Artificial Intelligence research and blah blah, with images of a Panda cartoon shown its mascot. As if the name wasn't a giveaway by itself, the press release is date 31/3/09 11:59:59pm,it generally doesn't 'time' its releases, though it gives the date), its technical description uses too many scientific/psychology/physics/computer/jargonology jargons, the official post (dated 1/4/09 12:01am) doesn't mention clearly what the 'CADIE' does, and its CADIE's blog is designed like a 5th grader's 'My first Web page - Hello World!'. They couldn't even use the Youtube channel effectively. Google had been improving on its hoaxes in the past, with atleast some amount of beleivable stuff and simple English (with typical Google terms). I am disappointed that this year's prank is not at all planned and seems to have been executed by a 5th grader! I still wish the "inbox" change is a prank so that they can live up to their fans' expectations :)

Update 3: Finally, Andrew Girdwood came to the rescue! The small i is visible only if the language settings are English(UK). I changed it to English(US) and voila!, I see my Inbox intact! And people thought I was playing an April Fool's prank on them :)

Saturday, September 20, 2008

Google's strategy - connecting the dots - II

Continuing from my previous post, here I would delve upon, how these products/features impact Google and provide it an upper hand.
Given that, it would improve its search quality, an obvious result would be increased number of advertisers. But more importantly, it gives them more media to explore. They can now provide context-sensitive ads over video and audio. Think of it, if some of the channels on youtube have advertisements, related to any product which may be spoken about in the video, users may not be that bugged at all. Anyways a similar experiment of providing video ads, on text web search is running currently. Video ads surely mean, much higher revenues as compared to the text ads that it currently features. It has also started extending its Ad platform to TV, by partnering with NBC among others, extending the media that it can earn revenues from.

One of the highly awaited developments is in the desktop space, about Google's answer to Microsoft Office. It started off with an online version, and with Google Gears, it had made it available offline too. Now, there is a thin difference between keeping a document on my desktop and making it available over any other desktop. That too, without using any space over my disk. It will continuously be looking at exploiting the cloud computing space, with other products too. What does Chrome bring in? I believe, that it is more of a desktop environment or the first step towards an office suite or even an OS rather than a browser. Bold statement?Yes, I too feel so. But, then what it is trying to do, is letting the users get used to the environment where there is nothing called online or offline. When it asks you to make an application shortcut, it makes you feel that Google Docs is an application. With Google Gears visible in the settings, the next obvious feature is to allow you, to edit it on your local machine, if you are offline. If online, publish it onto the cloud (though this feature is still available with Gears, I believe, it would extend it across products and applications over the web, in some form). The absense of all the toolbars and menubars from those windows, is exactly to make you feel so. You should never feel that you are in a browser. And with its own V8 scripting, it is giving itself that flexibility to use this prototype for future moves. There was a time when analysts were speculating a network OS from Google. With its focus on cloud computing, and all its products inching towards that, I don't feel it is an impossibility. (And, do not believe when Google says, we don't want to do it. They said the same for a browser)

Disclaimer : Though many of you may be aware of these features and its consequences, it was meant to give a small insight into the bigger picture - "connecting the dots" as I call it. Also, many of these are personal inferences, and may not be an 'expert' view of the days to come :). Do let me know of any other products/service that you feel perfectly fits into its strategy and I missed it here.

PS: As an aside, check out how Google is desperately trying to increase usage of its App platform, through this contest :)

PPS: Why did this no-nonsense post seriosly pop up? 2 reasons - a)To commemorate 10 years of Google b)To remain in-line with my description in 'about me' (look rightwards), which has been reminded by some of my readers (and who, I assume, would appreciate the same in the comments section ;) )

Google's strategy - connecting the dots - I

Many of us have started using Google's new browser Chrome, being impressed by some of its features (which I still believe have been lifted from its rival browsers). But, what exactly is the story behind its investments into this already (seemingly) stable segment of browsers. I have been thinking of Google's strategic motives for long, and with the launch of new products and talks of few more, things are getting clearer. Let me explain.

Start with its mission "to organize the world's information and make it universally accessible and useful". Most of us wrote it off as simply a way to say 'better search'. But they have been restating with every product launch of getting closer to this mission. With Marissa Mayer ans Susan Wojcicki posting constantly on their blog, about the next 10 years for Google, its obvious that they are not sitting quiet. In her post, Marissa speaks about how she would want the search engines to work upon the modes of search, media covered under them, personalization and language features to give a better user experience. When Google started with its GOOG-411, it was seen as a voice enabled search. But later they accepted that its a way to train its audio engines to recognize text withing audio. That learning may even have been incorporated in its GAudi, audio indexing feature. Now, it has added features for you to overlap captions on Youtube videos. I'm sure this is again a way to train its video engines, to 'learn'. One of the features that I was expecting Google to launch was face recognition. And here it is. This provides Google the power to train its algorithm to perfection (Anyone working on face recognition would agree that the larger the face base and the manual confirmation, the better would be the accuracy). Basically, it is employing YOU to check whether the algorithm is working fine or not. Not that their employees aren't trying. One of its patents talks about recognizing text directly in images, be it computer-generated or photographs (captured by its cameras for Street View) or a series of photographs (videos). Which means - given either an image, video or audio - and it has a way to find out information from it. Picture all of this put together. You give a search term,e.g.MacDonalds Mumbai. The search engine, of course can give you results from conventional text web(not only English language. Google is improving its translation tool to expand the number of languages that it can search, so pages of most of the languages are still available to you). It can also do it for any piece of audio (probably a jingle), or video (any MacD ad) which mentions the phrase. Any image on a website or photograph from someone's public album or an photo present in Google Maps(an image of the outlet) which contains that text is returned to you. For that matter, why should you even give a term. You could even give it some random image of a person whom you would wan't to find out (like the ones that we generally need in quizzes & puzzles) or some piece of audio, that you would want to know more about. I even believe that Google would have been working on the other facets of an audio, like distinguishing voices or finding out genres. May be useful, when you would want to find out who was the speaker in some speech that you have been hearing (or in the Indian context, which raaga does a particular Carnatic song belongs to) - it's nothing but identifying patterns. Isn't all this 'organizing world's information'? (Of course, analysts also spoke about extending it to barcodes, RFIDs and ISBNs and letting you know which product is available in which shops)

With its development in the mobile space, and providing access to all the features on the modern-phones, it is making sure that you need not wait till you reach your computer or internet to get the information. With its Android powered phone, Dream, launching just few days from now, it would want a better control of this all-important medium. Talking of personalization, there has already been a big hue and cry over the information that Google stores about its users. Using your past searches to find out whether you are wildlife enthusiast or a golf follower, would help its search engine to present appropriate results when you search for 'tiger US'. Similarly, given the location, especially, relevant for your mobile phone, it can provide you the local info accurately; when you say MacD, it would make sure that nearby outlets are presented to you. Isn't this "making info universally accessible and useful"?

This is about some of the obvious steps that it has taken in its homeground-search. For restraining the length of this post, I would be going ahead with its other revenue-centres in the next post.

Wednesday, September 17, 2008

Dissecting the reader (base)

Don't run away! I am not going to try a guinea-pig wala experiment on you, my dear reader (Kya mauka hain, apni female readers ko 'dear' bulane ka, What an idea sir-jee. [Slap]. Ok 4.75 readers have closed this window after this sentence. (Yes, you are the aakhri 0.75-wale reader ! Jao, maze se band kar lo window ko). Coming to the point, the author as usual, played around with a Google tool, to find out who were those merciful souls who visited this very blog, even when it was not being updated for so long (1 year+, to be precise. Vishy called this page, as a Moto Ad for 1 year! Hello Moto, you haven't paid me even then!! )

Surprised! Haan, tumhare is nacheez-nakameez-battameez ke blog ko tumhare siva bhi koi padhta hain. Firstly, these are those curious readers, who visit many of my friends popular blogs, and because of lack of work (typical high-paying indian IT labourer) clicks on the right pane, which has a chottu-sa link and then, voila ! They land up here. Of course, they leave the page within 47 seconds, par aaye toh sahi. In the same group lie, all those bechare readers, who see the link on my mails, orkut profile or pagalguy posts, and galti-se commit the crime of clicking it, thinking that link daala hain toh kuch achha likha hoga. Of course, they would have been as disappointed as those bookies who put their money on Bangalore Royal Challengers before IPL started. (dikhaawe pe na jao, apni akal lagao).

But the most surprising part is the second lot. (Ok, if you consider the faithful direct visitors as the second lot, let's talk about the third lot). The search engines have been sending visitors to the blog, when some of these innocently punch in the keywords of their needs. Try digesting this - The keyword great thoughts in hindi has sent in a total of around 25 visitors onto this blog. And the reason is simple - A relevant (??) post is the FIRST result on google for this keyword.[reader's reaction : What? @%#&# Ye sunne se pehle mere kaan fat kyun nahi gaye ] [author's dedication speech :- I would like to thank Google, my family, my laptop, paperwala, doodhwala, the 'imaginary' girl, train's motormen, chunnu, munnu, pappu....]. There are many such keywords which have featured on Google's page 1 results and helped the cause. (To be featured soon on 'World's worst shocking moments - not captured on camera'). Not just that, even the visitors are spending a good amount of time on the blog (which, I hope is spent reading) [actual reader experience on that day : Opens the blog. Goes away talking to his GF/BF/both/none/can't say on the phone for a looong time. Comes back to the desk. Utters "Ohho, ye @&#%^ site kisne khol diya" and closes the window]. Some of the keywords puzzle me too, and would have puzzled even the visitors (chalo, kahin toh hum dono ke vichaar mile) like 'unfair means vesit' [my college] (does it really mean?), 'my thoughts and beliefs' and 'my thoughts about me in hindi' (how the user would have thought I could help him with HIS thoughts. They spent an average of 13 minutes wondering how the post related to their search), 'hindi twisted shayaries' (hindi translation - shayari ka gala marodna), 'why blog poem' (indirect way of asking me "Why do you blog your poems?" - he knows I will check the keywords sometime), 'some hindi shars' [sic] (second result here too, below a site on Indian share market), 'anandh seshadri microsoft' (thank you anand, whoever you are, I am stealing your friends! ), 'belief, noun' (Am I so reliable? OED would hire me soon !!), 'banaya wall tiles' (!?!), 'the disappearance +seshadri' (so anxious, after a post-less year?) and many more.

Of course, there were some really cool keywords, that reinforced my motivation to continue blogging, which include - 'abdul kalam inspirational stories', 'superb shayaries' (sorry reader, for letting you down), 'motorola sharper than ever', 'are beliefs facts?', 'narayana murthy's speech at nyu', and similar 421 more keywords. Of course, if you search many of these now, you may not even see this blog on the first 2 pages, but, they would have been higher at SOME point of time, and that's why the visits (Disclaimer to clarify that I'm not lying :P). Anyways, bahut analysis done (I feel like the Aaj Tak vishesh reporter analysing why mantri-ji ka kutta is scratching his back at a 16 degree angle), let me catch some fifty winks now (25% extra sone wala hoon na, isliye the extra 10 winks). Hope to come up with some good posts (added as my new year resolution #21597), now that some people are actually wanting to read these posts. Till then, Happy reading, dear! [Slap-kick-Slap]

Saturday, March 24, 2007

A personal touch to Google

Can you imagine getting the feel of a beach while you are searching? And obviously, when I say search, I mean Google(though I wished not to make this a 'Google' Blog, but for these innovations !). Google, had introduced the Personalized Google home page long back, on which you could have RSS feeds from hundreds of sites. And as days went by, a growing number of sites, dealing with varied topics, started being available for such feeds. So, this page has become a one-stop update for many people like me. My current homepage includes feeds ranging from the usual Times of India to word/quote of the day to my regular dose of technology news from multiple sites. Of course, a smart move by having tabbed page, thus helping us organizing it better.

On the 20th of this month, Google added one more interesting feature to it - themes! The banner of my home page can now contain images depending on various themes, which currently include only six - city, teahouse, winter scene, sky, beach and bus stop. And to add to this, the banner changes its appearance depending on the time of the day, so that you are in the mood, always! Here's my Google home page's technology tab, with beach as the current theme.


But then, there's always a Googley twist to it. According to tech observers, Google has put in some kind of tweaks in the code(e.g here's the Sweet Dreams xml), which results in the banner changing its appearance everyday at 3.14 AM (Remember pi !!). And that too, is different for each of the themes.

Here are the UFOs that appear in the City Scape and the Pi appearing in Sweet Dreams themes.
(Though I have tried setting my local time to 3.14 am, I have not yet encountered this hidden images :( )

And that's not all, Google is asking its users to suggest many more themes here, so that it can provide other themes in the future. And I assume in the near future, it will also allow users to upload their own images in their homepage. (I can't stop imagining my face beside the famous Google logo!). So now you know where to head, when you want a search engine that knows your mood..

Saturday, February 17, 2007

Brin-ning with success

No.It's not a typo. Its just to associate success with the co-founder of Google, Sergey Brin, who has been featured by the Moment magazine.
All of you may probably be knowing how much I am fascinated by Google, not only for the variety of its product releases, but the speed at which it has grown and the huge risks that it is ready to take. And, not surprisingly, Fortune Magazine has rated it as 'The Best Company to Work for' in the United States for in this year's survey. As it mentions

"Our new No. 1 sets the standard for Silicon Valley: free meals, swimming spa, and free doctors onsite. Engineers can spend 20% of time on independent projects...."

Only time will tell how far this company will go in fulfilling its mission "To organize the world's information and make it universally accessible and useful. "

PS: The PC at my place is up and running (and the first thing I did was, obviously, visit www.google.com !!), so you can expect more frequent posts on my blog!!

Saturday, April 08, 2006

Googled!!

Google! The 6 characters that have been a part of an engineer's life for almost every single day. Atleast for me, it is where I head to for any info on earth, before even giving it a thought about it(in my own li'l database). Though, google has its own flaws ( I have spoken about the absence of context/meaning-identification in my papers)..but still google rocks!!. This Larry Page and Sergey Brin founded company started in 1998 has had phenomenal growth and is synonymous with search for most of the PC users on the earth!!

Here are some more services that google is expanding into..( I know it's kind of advertising for google but then, google is all over my mind
  • Google Calendar (An excellent way to plan and let others know of your schedule) www.google.com/cl2
  • Google Analytics - Provides some kind of statistical techniques to analyse traffic on your website www.google.com/analytics

Other services include,
  • orkut-Probably the only thing for which VESITians turn in their PCs or attend labs!! www.orkut.com
  • Joga- A collaborative effort with Nike for football fans, in a run-up to the World Cup.www.joga.com

Rumours are also abuzz about Google OS. According to rumours it has started testing a variation of the open-source OS Ubntu and projecting it as Goobuntu, currently rumoured to be tested on Dell PCs.
There are also rumours of Google Browser, since it has registered a domain name for it (gbrowser.com).
Google's Online Word Processor is supposedly under development(It acquired Writely,which was developing this word-processor).
Google is also heading towards home entertainment, so even your TVs could now be googled..

There are many more that may be in the offing..check out http://labs.google.com for periodic updates. There are also a group of google critics who say that it may run out of steam after some years, due to its random diversification (altavista tried similar thing in the late 90s and it failed in it).But then, it WILL prove them wrong..
As you must have known till now, I would luvvv to be part of such a company.so waiting for the right opportunity...(any google employers listening??)