Thursday, August 30, 2007

Sharper than ever

Hello Moto....For all those, who have seen the new Motorola RAZR2 (or do they call it V8/9?), this phrase is identifiable. I am not a Moto enthusiast (for that matter neither am I of Nokia or Sony Ericcson, humein kisine brand ambassador/fiat/maruti banaya hi nahi..), but the Razr series has fascinated me (and my bro) since its launch. Even the earliest version was ultra-slim (Aur log kehte hain-Seshadri hi patla hain..) and the most distinctive phone in its class. There was a time, when just holding a Razr in one's hands used to feel heavenly (nearly so..). It used to evoke a sense of status,style,attitude all packed in one. (I never believe any commodity decides your quality - being the owner of Nokia 3315- but the Razr made me think otherwise). It was not the perfect phone (given that it used to have just a 1.3 meg camera), but then, surely no one could beat its design. Following it, were other Motos like the Krzrs and Slvrs which were again, the sleekest in their classs. I was (and I am, even now) almost convinced that Motorola is the only company that can pack so much of hardware in such a slim phone. Though Nokia followed recently with the N75, it appears to me like a me-too phone, the sole purpose being, showing off its design capabilities (Nokia says 'Art meets intelligence'..should I say - 'Nokia meets Motorola'?). Though Sony Ericsson's W880i is even thinner (9.4mm), a Razr is a Razr, afterall.

But now, here comes the newest member of the series- Razr2. Sleeker.Smarter.Stronger. That's what Moto calls it.Not a BIG change since the previous Razrs. But few features distinguish it like the thickness(thinness?) of 11.9mm, 2 meg camera, large external display with keys, and many such. The best part that I have noticed in Razr2 is the disappearance of the bulge at the bottom of the Razr, which used to be present in earlier Razrs (and was not so aligned with the phone's sleek looks). This makes the phone completely flat and gives it a more stylish look.


Just days back, Motorola has launched an TV commercial (part of its global 'The Eye for Sharp' campaign) for the Razr2 (in India, that is), and to say that it's superb would be an understatement. It shows a guy and a gal fighting each other (tearing their clothes, too), using their Razrs like swords. The best part is when in the end of the ad, the guy throws the Razr and it sticks to the wall like a knife. Brilliant idea, superlative execution. It puts forth the idea of a 'sharp' Razr without even saying it. (The outdoor ads carry forward this idea, too). I am yet to find out the agency, do tell me who it is, if you know.

PS: As you have noticed, this post purely speaks of Razr2's design and is not a complete review (that's why all's positive about it). Catch the review by ZDNet here.

5 comments:

Vishy said...

BTW I have a Blackberry Pearl 8100 :-)

The Devil's Paradise....... said...

hey .. my colleguee has bought it...
and beleive me.. he cant stop flashing it.....

Anusha said...

Razr may be thin, but you definitely are thinner... ;-)

Naresh said...

oh yaa... Razr is awesome... Though, being stuck with Reliance, I stick to LG, I love Razr... Even today, to me, if I see someone who has bought a Razr adamantly given other choices, I wud appreciate his/her taste. I feel its a style and choice statement.

PS: I earnestly feel a stronger statement can be made by using Nokia 3315, though! :P There were euphoric celebrations in hostel when the news that Partha changed his phone spread! :P

~nm said...

hey! I need help with level 25 of klueless 3 which talks about some special keyboard. Can you help?