Tuesday, June 09, 2009

A 'Clear'er name

A short one this time. Harish from Marketing practice had commented long back on how HUL had changed the typology on its Clinic All clear shampoo packs making the word 'Clear' as the most visible element. This, he rightly pointed out was keeping in mind a future rebranding with only the word Clear, as the shampoo is known internationally from the Unilever family. And now we see teasers on TV showing Bipasha, Shilpa Shetty, Asin for a new anti-dandruff shampoo called - Clear (what else). I checked out the new website www.clear.co.in (the earlier one was called www.clinicallclear.com) and Harish's prediction is bang on! The new packs have only one change - removal of 'Clinic All' from the logo. Everything else looks the same. So anyone who looks at the pack would not be confused about the new brand. A smart move by HUL for a smooth makeover. Here are the pack shots for ready reference :)

1 comment:

Manoj said...

interesting one.. :)