M(SFT) for Mobile

Firstly, with some of my posts being inclined to a certain company (I will NOT take its name in this post !), and people doubtful about the purpose [:)], its time to clarify. I actually spread my interests in technology mainly to the internet and allied services. Primarily, I am involved in techno-GAMY (dont search for definitions of this term..this is coined by me for my own convenience) - that is an eye for the big four - G_____, Apple, Microsoft, Yahoo. So hear goes another technology story for you...(though I regret the delay in bringing this story to you)

First, Microsoft spun off a mobile service as a separate venture, 10 days ago, called Zenzui, which, till then was a Research effort by it. Zenzui is a new way of surfing the web on the mobile phone. It involves a personalised grid of - what MS calls - 'tiles'. Each tile represents a thumbnail representation of a particular service or a website. Users can navigate through the tiles by using the thumb. Zoom in by simple tapping the tile. Though currently it offers a grid of 4 tiles (with feeds from predefined partners), I assume the grid size and content should be customisable in the future. What is even more interesting is its promotional video, which almost gives a feeling that the technology is meant for high-end phones or PDAs. It's just a matter of time to see whether people would accept this as an equivalent of the iPhone navigation.

Another technology that MS unveiled shortly after this is the Deepfish, (still in Live Labs), which is again a new mobile browsing experience. Deepfish will make browsing on the mobile phone, similar to the desktop, it says. That is possible because it would load the entire web page, but in a bandwidth-friendly low resolution version on the mobile phone. The user can navigate to the section he wants, through the use of joystick, and zoom in on the section. It would load a full version of that part only. This would mean, website developers would not have to create a separate low graphic version. All this is possible through the use of server-side technology and a light-weight client. More still, it provides features like standard link navigation, simple form submission, client caching and bookmarking. Though it is still not complete in terms of advanced features like AJAX, the later versions should probably support them.

Though both these services are very different in terms of their motives and the technology, it clearly shows how important the mobile app market has become for all the big players.