<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/'><id>tag:blogger.com,1999:blog-25537678.post1017848916069890788..comments</id><updated>2009-06-06T16:54:27.043+05:30</updated><title type='text'>Comments on A place to share my thoughts...: Big brands, bigger mistakes</title><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://thereflectivemind.blogspot.com/feeds/1017848916069890788/comments/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html'/><author><name>Seshadri</name><uri>http://www.blogger.com/profile/10940330504462973944</uri><email>noreply@blogger.com</email></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>10</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-25537678.post-7388715389133425862</id><published>2009-06-06T16:54:27.043+05:30</published><updated>2009-06-06T16:54:27.043+05:30</updated><title type='text'>@puneet, right said...even i was thinking abt how ...</title><content type='html'>@puneet, right said...even i was thinking abt how the nirma ad seems to change the image of stereotyped nirma ads of the past&lt;br /&gt;&lt;br /&gt;@meghana, thanks...may i know how u bumped upon this blog?</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/7388715389133425862'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/7388715389133425862'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1244287467043#c7388715389133425862' title=''/><author><name>Seshadri</name><uri>http://www.blogger.com/profile/10940330504462973944</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='09807871209600647200'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-2242060348023595157</id><published>2009-06-05T12:23:36.447+05:30</published><updated>2009-06-05T12:23:36.447+05:30</updated><title type='text'>Like your posts buddy!!!!</title><content type='html'>Like your posts buddy!!!!</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/2242060348023595157'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/2242060348023595157'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1244184816447#c2242060348023595157' title=''/><author><name>Meghana</name><uri>http://www.blogger.com/profile/16145965353983767833</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-9066425089336730899</id><published>2009-06-01T13:51:02.783+05:30</published><updated>2009-06-01T13:51:02.783+05:30</updated><title type='text'>Hey i was just thinking how Godrej and searched "b...</title><content type='html'>Hey i was just thinking how Godrej and searched "brand mistake parle 20-20" and this is site number one on Google...&lt;br /&gt;&lt;br /&gt;Been analysing various brands through the summer.. just saw Nirma new ad and posted about it on my blog... got interested in wat wud be the biggest brand mistakes of all time. thot parle 20-20 was one.. i just can't associate either parle or 20-20 with cashew biscuits!!! :)</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/9066425089336730899'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/9066425089336730899'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1243844462783#c9066425089336730899' title=''/><author><name>MMM</name><uri>http://www.blogger.com/profile/15372135607765088375</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-6044417027320086613</id><published>2009-05-29T21:43:59.509+05:30</published><updated>2009-05-29T21:43:59.509+05:30</updated><title type='text'>@nishant
may not be completely true...as these big...</title><content type='html'>@nishant&lt;br /&gt;may not be completely true...as these big companies always have some consumer research done b4 they start off any communication/product...but this time the concept tests seem to have misled them&lt;br /&gt;&lt;br /&gt;@ninja&lt;br /&gt;none of them is my summers' company (wasnt it obvious? :P)..i dare not put any such things on a public forum!</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/6044417027320086613'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/6044417027320086613'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1243613639509#c6044417027320086613' title=''/><author><name>Seshadri</name><uri>http://www.blogger.com/profile/10940330504462973944</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='09807871209600647200'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-2431068307066004144</id><published>2009-05-26T17:25:54.577+05:30</published><updated>2009-05-26T17:25:54.577+05:30</updated><title type='text'>simple. talk to ur manager about it. If he's got a...</title><content type='html'>simple. talk to ur manager about it. If he's got a sensible mind, he'll appreciate ur concerns&lt;br /&gt;&lt;br /&gt;P.s - assumption - its ur summers' company!</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/2431068307066004144'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/2431068307066004144'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1243338954577#c2431068307066004144' title=''/><author><name>Ninja a.k.a. Talli</name><uri>http://www.blogger.com/profile/09578974996279297438</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-6667740822743282183</id><published>2009-05-24T23:47:43.122+05:30</published><updated>2009-05-24T23:47:43.122+05:30</updated><title type='text'>interesting insights ... probably their understand...</title><content type='html'>interesting insights ... probably their understanding about people or rather consumers is one sided and only through the co.s perspective. this is where major problems arise, when you fail to realise that what you think is a good competency from your part, may not be perceived in the same way by the consumer ... Godrej seems to have done the same mistake ... i was actually intrigued when i saw the advts ... now you have revealed the agenda behind them .... and so rightfully pointed out at the mistakes ...</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/6667740822743282183'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/6667740822743282183'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1243189063122#c6667740822743282183' title=''/><author><name>Nishant</name><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-6281564211727439359</id><published>2009-05-24T20:46:21.766+05:30</published><updated>2009-05-24T20:46:21.766+05:30</updated><title type='text'>@deepan, call it the side-effects of an interest i...</title><content type='html'>@deepan, call it the side-effects of an interest in marketing :)&lt;br /&gt;&lt;br /&gt;@shilpa, venkatesh&lt;br /&gt;itna bhi kaam nahi karta..dont generalize :)</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/6281564211727439359'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/6281564211727439359'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1243178181766#c6281564211727439359' title=''/><author><name>Seshadri</name><uri>http://www.blogger.com/profile/10940330504462973944</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='09807871209600647200'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-8456295971235329072</id><published>2009-05-24T19:48:02.938+05:30</published><updated>2009-05-24T19:48:02.938+05:30</updated><title type='text'>I have heard of people being on the job 24*7, but ...</title><content type='html'>I have heard of people being on the job 24*7, but isn't this a touch too much?? ;)</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/8456295971235329072'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/8456295971235329072'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1243174682938#c8456295971235329072' title=''/><author><name>Venkatesh Rangarajan</name><uri>http://www.blogger.com/profile/05110511230528681219</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-769281836441082889</id><published>2009-05-23T10:00:25.643+05:30</published><updated>2009-05-23T10:00:25.643+05:30</updated><title type='text'>seshu, u may say yeh kaisa comment hai- but eating...</title><content type='html'>seshu, u may say yeh kaisa comment hai- but eating biscuits for lunch is not right. take care of ur health so that u make more such interesting observations!</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/769281836441082889'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/769281836441082889'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1243053025643#c769281836441082889' title=''/><author><name>Shilpa Phadke</name><uri>http://www.blogger.com/profile/04285452468688788488</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-25537678.post-5426897572757222802</id><published>2009-05-22T23:08:43.659+05:30</published><updated>2009-05-22T23:08:43.659+05:30</updated><title type='text'>Ah, never knew people actually thought about such ...</title><content type='html'>Ah, never knew people actually thought about such stuff.</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/5426897572757222802'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/25537678/1017848916069890788/comments/default/5426897572757222802'/><link rel='alternate' type='text/html' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html?showComment=1243013923659#c5426897572757222802' title=''/><author><name>Deepan</name><uri>http://www.blogger.com/profile/09124004729757996908</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://thereflectivemind.blogspot.com/2009/05/big-brands-bigger-mistakes.html' ref='tag:blogger.com,1999:blog-25537678.post-1017848916069890788' source='http://www.blogger.com/feeds/25537678/posts/default/1017848916069890788' type='text/html'/></entry></feed>